Howard Diesel is a Data Management Consultant, who has over a span of 30 years, serviced a host of companies from diverse sectors of business. Companies such as Rennies Travel, BIDVEST Steiner and ABSA have made use of his wealth of expertise. He has been part of Modelware Systems Management since 1995 purchasing it outright in 2003. Howard studied Computer Science at the University of the Witwatersrand, completing an Honours Degree in Computer Science and a Masters Degree in Electrical Engineering. He has recently been accredited with International DAMA Certification from DAMA International. Howard is adept at identifying and implementing solutions for serious data problems. He is passionate about coaching and mentoring the data community through Customer Development, analysing organisations needs using DAMA principles. In 2011 he was chosen to be part of the Microsoft SQL Server Seattle’s certification process and in 2012 he was part Microsoft SQL Server’s Beta Program.